Why Should My Business Have a Web Site?
There are many reasons why any business should have a web site. Here are just a few:
- To provide basic information that establishes credibility - just as a listing in the Yellow Pages shows you are serious about your business, having your own company domain reinforces your legitimacy as a serious business. (According to IntelliQuest 68% of US web users shop online.)
- Customers explore alternatives over the web before buying products or services.
- Your site is basically a full color ad, and keeps you business “open” 24/7.
- To reach your local market. The web reaches the world, but customers shop it for local information as well.
- To reach specialized or international markets.
To give you an idea of the effectiveness of a web site, a customer needed to purchase flowers for a memorial service in another town. Who got the business? Of the 2 shops in town, it was the one with their own website.
- Domain Name Registration
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